Every entrepreneur dreams of successful empire in the long run. Business cannot be done in a day. It requires years of research and development, marketing strategies and proper planning. Before some decades, the businesses applied some of the basic marketing techniques for increasing the sales and gaining more customers. But today, the time has changed drastically and globalization has made it possible to link social media trends with businesses for brand loyalty and increase in sales.
Social Media Trends & Ideas
The wonders of social media trends cannot be expressed in words these days. May it be a clothing company or simply a chocolate business, social media platform will help you in numerous ways. Every New Year brings a hope for the business and if it same for you, you can choose some of the social media trends which can bring enormous profits in your business. Get rid of the old marketing ways and bring new social media trends in your business which can make your business more profitable.
The robot is one of the most amazing creations of humans. It is human cum machine which can do various jobs in homes as well as the office. Well, Chatbot is a kind of robot which will ease your work in a better way. This is a computer program which will handle customers’ queries and provide them the solutions. Many popular social media sites have launched chatbots as a means of communication with customers. These robots will answer the questions of customers about the brand, products, and services.
- Live streaming
Live video streaming has become a famous marketing gimmick these days. There are many companies which do live video streaming of their products and services to attract the customers. People love watching amazing videos describing a feature of the product. Small as well as large scale businesses have gone for this technique and actually found it more beneficial. Companies post live videos on various social media sites for gaining more buyers.
- Virtual Reality
Though the concept of virtual reality has recently introduced in the business, it has rapidly spread all over the globe. Virtual reality is making the video clips of certain products and services which a company wants to promote. The video clips are put on various social media sites to increase the sales and to let the customers know more about the products. Virtual reality will become one of the most popular social media trends in the coming trends.
- Ads on social media sites
Companies have started posting their ads on social media sites such as Facebook and Instagram. We often scroll the news feed on Facebook and watch the new ads being posted daily. Some of the ads are so beautiful that they caught our attention soon. After applying this method, the companies have actually noticed a great rise in their sales. People often access social sites from their mobile phones and they prefer to buy a product by watching the ads on the smartphones.
- Engaging Content
Social media optimization has taken a prior place in the globalized world. The keywords, blogs, and articles are used to know what people actually search for. The ads are presented with hashtags to make them catchier. The content should be interesting so that customers will read more about the company on their respective websites. It is most important to post relevant content of the company and its products.
- Instagram stories
Nowadays, Instagram is one of the most used social media sites in the world. The businessmen take help of Instagram stories to communicate with their customers. The videos and photos are presented in such a lovely manner that you cannot miss watching the trends going in the market. The users comment often on these stories to know more about the brand and the products. It is really surprising to know that more than 300 million users follow Instagram stories.
- Mergers of Social media sites
Various social media sites have joined hands to bring the latest social media trends in the market. Facebook has taken over WhatsApp, Oculus Rift and many other businesses to help the small as well as large scale businesses to become popular in the world. The mergers of social media sites will be beneficial for all the companies and the innovation will step in the world of corporates.
- Employee advocacy
Many companies have used the concept of employee advocacy for increasing their sales. They spent a huge amount on employee advocacy to gain the interests of the buyers. The companies train their employees well to speak to the customers about the brand, company, prices, products, and services and know their needs and feedback. The employees give the latest updates on the company and its plans to establish a transparency between the customers and the company.
- Facial filters
Snapchat has recently come with the concept of facial filters. The products are shown in a lovely manner attaching the faces of the people with products. Customers have found this method really interesting and chosen to go for the products. Facial filters use bright colors and awesome designs to show the customer something better and more beautiful. Some other social media sites also make use of stickers to promote their products so that customers can know more.
- Online Hangouts
Many apps have been developed by the companies to discuss the brand in groups. Many people can chat at the same time about the company, brand, products, features, prices, discounts and much more. Customers can also share their valuable experience and feedback on these apps in order to guide others who want to buy the products.
Businesses need strong marketing techniques to increase their sales in the global market. The social media trends keep on changing from year to year aiming at maximum profits by investing smartly in marketing ways. However, many social media trends fail too to attract customers and so companies must track the errors and accordingly work to improve them more.